News

Wonder-Ful News: Interstate Bakeries, Home of the Twinkie, Is Moving Its HQ to Dallas

Dallas is now home of the Twinkie. Interstate Bakeries Corporation, the Wonder Bread and Hostess host that had been in Chapter 11 since September 2004, is no longer in bankruptcy -- or, for that matter, its longtime home of Kansas City, where IBC started baking in 1930. It's moving its HQ to Dallas, even though it's a relatively small move -- 20 folks total, including 10 higher-ups and their staffers, which leaves about 600 in the Kansas City area.

Nonetheless, spokesman Lew Phelps tells The Kansas City Star, "A larger metropolitan area like Dallas will provide the company with a number of benefits, including access to a broader base of senior level executives with experience in the packaged consumer goods industry, which are needed for its success in rebuilding after emerging from Chapter 11." Let's have a Ding-Dong to celebrate. Or maybe a Ho Ho?

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky