The brewery co-founders, local radio hosts Ben Rogers and Jeff "Skin" Wade, say Rollertown is much more than a brewery; it's a movement. With other high-profile backers, including Dirk Nowitzki, Michael Young, Travis Frederick, and Torii Hunter, plus the five guys behind Dude Perfect, we're certain it will be.
Rollertown Beerworks is about to be Frisco's new go-to for foamy pours and food to match.
Rollertown Beerworks
A two-level taproom, three brewhouses, a massive grass lawn, a beer garden, an entertainment stage, patio space and over 6,000 square feet of indoor hospitality space have been configured into the project. They broke ground in early 2024 and have plans to be finished with construction by June of this year.
Frisco Mayor Jeff Cheney hopes Rollertown Beerworks' new facility will bring destination entertainment energy to the heart of this at-one-time small town. Cheney cites research showing residents want live music, brewery experiences and historic downtown settings — all while being family-friendly.
Some of the venue's other Frisco neighbors will include the Dallas Cowboys headquarters, the PGA of America, FC Dallas, the Rough Riders, the Dallas Stars, the Texas Legends and Keurig Dr Pepper's HQ.
They have plans to be brewing in Frisco by July, and expect to be open to the public in October (or possibly even late September), a press contact told us.
As for the beer, their core beers will follow them to the new space and the massive new brewhouses will allow them to expand their production and variety rapidly to implement barrel-aged and bottle programs, collaborations on local and national scales, and most importantly, to meet consumer demand.
