If there's anything we've learned from the Museum of Ice Cream
or the wild success of Yayoi Kusama's infinity room at the Dallas Museum of Art
, it's that Instagram is forever altering the landscape of installation art. The gift-shop-inclusive, severely curated "experience" has become a major draw for the 18-35 set (and their legions of followers), and now, one's coming to Dallas.
From May 18 to June 30, the Sweet Tooth Hotel, a 1,200-square-foot "experiential art and retail pop-up" will nestle into Victory Park between a Yoga Pod and a tapas bar (which is undoubtedly the most 2018 sentence ever). The installation, "concepted by husband and wife Cole and Jencey Keeton," will have five "sugar-themed interactive rooms based on popular treats," according to the pop-up's website. "Each room will be thoughtfully crafted by Built By Bender, a design and fabrication shop whose roster includes a variety of clients from Legacy Hall to the City of Plano, with lots of hidden surprises to uncover."
What does one do in a candy-themed "experiential art and retail pop-up"? Look at colorful things, take a new Facebook profile photo and spend some cash, naturally. Admission to the museum for one hour costs $20, but for $40, you'll also get a "limited-edition key chain and key which unlock(s) experiences throughout." There's also a gift shop, of course, with "a curated selection of goods from brands such as Leatherology, Hairstory, Read Between the Lines, Valfré and Joy Macarons." On a sweeter note, the Sweet Tooth Hotel is working with local brands (like Joy Macarons) and artists such as Shamsy Roomiani and Jeremy Biggers. You don't need a ticket to access the gift shop.
The Sweet Tooth Hotel opens May 18 with admittance every hour from 10 a.m. to 7 p.m. daily. Buy tickets on the pop-up's website