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Maybe Rick Perry’s “come check out Texas” campaign is really paying off. According to Austin360.com, Union Square Hospitality Group has announced their first ever restaurant opening in Austin in late 2014. Which means Texas is getting its very first Shake Shack.
Shake Shack is famous not just for its legendary burgers, hot dogs and custard shakes (“concretes”) but also for being famous. The strongest evidence of its quality is its huge popularity, its infamously long lines and competitive seating. The Madison Square Garden location even helps with trip planning by offering a Shack Cam, which is hypnotic in a voyeuristic and nature documentary sort of way.
USTG has Shake Shack locations scattered across the country, including in Washington, D.C., Florida and Pennsylvania, plus a Las Vegas joint also opening in late 2014. The Austin location will share space with the renovated South Lamar Alamo Drafthouse, and folks around Dallas are already speculating/praying to the gods of burgers that we’ll soon house Texas’s second Shake Shack.
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