Keep Dallas Observer Free

Tre Wilcox Punctuates Southern Food Explosion

Pink Magnolia, Ida Claire and Rapscallion were just the beginning. It seems Dallas is under siege by new Southern cuisine. Had legal matters not disrupted Lisa Garza-Selcer's Shelby Hall, another Southern restaurant might now be open downtown. And Now Tre Wilcox is getting in the game. He has been named culinary director at soon-to-open Julia Pearl Southern Cuisine.

Wilcox made news back in October when he announced his eponymous cooking school in Plano. The former Top Chef contestant plans to build on the private events catering he has done since leaving Village Marquee.

Wilcox's latest announcement describes "a celebration of Southern life and hospitality" for the Plano restaurant, which is expected to open early next year. Expect deviled eggs topped with crispy chicken skin, pomegranate-red pepper glazed pork belly, smoked brisket, grilled pork chops and oven-roasted lemon pepper redfish.

Don't expect to see Wilcox doing much of the cooking, though. Menu development, recipe development, pricing, food cost, staff training and restaurant operations are listed as his duties as he continues to focus on his culinary classwork. An executive chef has yet to be named. Both Julia Pearl and Tre Wilcox Cooking Concepts are expected to open in January.

Julia Pearl Southern Cuisine, 2301 N. Central Expressway, Plano, juliapearlsoutherncuisine.com

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.