Now, its iconic branding has made its way onto a full collection of Wrangler jeans and apparel. Retire those hoodies. Now you can wait in line for your favorite burger and look darn good doing it.
Just in time for rodeo season, these two timeless brands came together to share their commitments to quality, authenticity and a deep-rooted connection to Texas culture.
The Wrangler x Whataburger collaboration officially launched its 33-piece online collection yesterday, Feb. 20. The collection features iconic denim pieces, patchwork trucker hats, and vintage-inspired graphic tees that evoke the spirit of the cowboy and feature touches of the burger chain's famous striped logo.
The slogan for the collab is "Long Live Burgers," which you can find printed on many pieces throughout the collection. Others include nods to cowboy culture, like one shirt that reads "Whata Cowboy" with a bronc rider in the middle. On the back, it reads "Milkshakes burgers fries rodeo".
Professional rodeo commentator Bob Tallman announced the collaboration on both brands' Instagram accounts this week.
Wrangler has been an icon in authentic American fashion for over 75 years. Their rich legacy is rooted in the Western lifestyle with quality pieces and timeless designs. They make collections for men, women and children that offer style and durability on and off the ranch.
Whataburger has been a pillar of Texas culture since 1950. Its founders wanted to offer a burger so big it took two hands to hold and so good that people would say, "What a burger!" after just the first bite.
Seven decades later, the burgers became so popular that people sported hoodies and T-shirts declaring their love and loyalty to the chain.
The Wrangler x Whataburger vest has patchwork dedicated to the iconic symbols of both brands.
Whatburger x Wrangler
