Photo: Food Porn?

Apparently, Paula Deen has been hookin' up with Serta. Or, she paid them an awful lotta money to let her fulfill her Me In PJs On A Serta Showroom Floor fantasy. What's the appeal of having Paula Deen as a celebrity spokeswoman for your mattress brand? Were the execs like,...
By Alice LaussadeAugust 25, 2010
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Apparently, Paula Deen has been hookin’ up with Serta. Or, she paid
them an awful lotta money to let her fulfill her Me In PJs On A Serta
Showroom Floor fantasy.

What’s the appeal of having Paula Deen as a celebrity spokeswoman for
your mattress brand?

Were the execs like, “Duh. Fried food makes you
wanna bone– I mean, it makes you sleepy. Also, she’s undeniably
do-able.”

Whatever their reasoning, it’s a little weird seeing Ms. Paula on her
tummy in the boudoir.

You think she keeps a stick of butter on her
bedside table?

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Alice Laussade writes about food, kids, music, and anything else she finds to be completely ridiculous. She created and hosts the Dallas event, Meat Fight, which is a barbecue competition and fundraiser that benefits the National MS Society. Last year, the event raised $100,000 for people living with MS, and 750 people could be seen shoving sausage links into their faces. And one time, she won a James Beard Award for Humor in Writing. That was pretty cool.

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