Audio By Carbonatix
Stan Richards
Well, both AdAge and AdWeek have confirmed that Hyundai Motor America has found itself a new national creative agency — and it’s San Francisco-based Goodby, Silverstein & Partners. Now, why should you care? Well, you probably don’t, unless you work at The Richards Group, which lost the account in February — and refuses to acknowledge the fact by still listing Hyundai among its clients. As for the account, it was only worth $600 million. But as they say in the ad biz, the Richards Group did “decline to defend” the account. Hence, perhaps, this C+? Nonetheless, let’s see Goodby, Silverstein & Partners top the Richards Group’s Hyundai ad from last year starring the Pilobolus Dance Theater, which is after the jump. –Robert Wilonsky
