Lauren Drewes Daniels
Audio By Carbonatix
Joe V’s Smart Shop is H-E-B’s “innovative price format” sister concept that already has two stores in Dallas. This grocer is a slimmed-down version of H-E-B. But when it comes to staples, it’s a fantastic option. Additionally, the store offers a wide selection of H-E-B-branded items.
What to Expect at Joe V’s
Joe V’s, a Houston-born concept, is about half the size of a typical H-E-B store, which might be a bonus for some. Joe V’s doesn’t have cooking demonstrations, a barbecue restaurant, or a large floral department. However, they do offer fresh tortillas and robust produce and meat departments. There are premade meals and sushi. It’s about the size of a normal grocery store, slimmed down in comparison to H-E-B, but not sparse in any way.
The Dallas Morning News got a sneak peek at the new store in Irving and reports it will cater to customers in the neighborhood, including South Asian and Latino populations. “Shoppers will find 20-pound bags of rice and corn masa. They’ll see various cheeses along with okra, dragon fruit, peppers and ghee,” writes Brian Womack.
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The new Irving location is located at 2407 W. Airport Freeway.
The two other stores are located at 4101 W. Wheatland Road near Duncanville and 7700 Samuell Blvd. in East Dallas.
