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| Gaming |

Frisco's Gearbox Software's Got a New Owner From Sweden

The Borderlands games are the most successful franchise produced by Gearbox Software located in Frisco.EXPAND
The Borderlands games are the most successful franchise produced by Gearbox Software located in Frisco.
Gearbox Software
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Gearbox Software may still be located in Texas, but thanks to a recent merger with a large game conglomerate, it's officially Swedish.

The Embracer Group, a Sweden-based parent company of 57 game studios such as THQ Nordic, Deep Silver and Saber Interactive, announced a merger deal with Gearbox Software that puts the Frisco game studio under its umbrella for $363 million, according to a released statement.

Gearbox has been in Collin County since its founding in 1999 in Plano and subsequent move to downtown Frisco in 2014. The software studio has a line of original first-person shooter franchises that have sold millions of copies and become some of the most successful game franchises in the industry's history.

“Gearbox is arguably one of the most creative and valuable independent developers in the world," says Lars Wingefords, the founder and group chief executive officer of the Embrace Group. "We believe that the resources offered by Embracer will position Gearbox for continued significant growth in the years to come.”

Founded by chief executive officer Randy Pitchford, the studio earned its first big breakthrough with work on Half-Life: Opposing Force, a spin-off of Valve's insanely popular first-person, sci-fi shooter for the PC Half-Life. The next five years saw Gearbox develop and release more Half-Life titles for Valve including Half-Life: Counter-Strike, Half-Life: Blue Shift and a PlayStation 2 port of the first Half-Life game. The studio also developed a PC port for Microsoft and Bungie's Studios' flagship shooter Halo: Combat Evolved.

Gearbox's first successful franchise creation hit store shelves in 2005 with the release of the first Brother in Arms game, a World War II-themed first-person shooter. The success of the franchise prompted the release of seven titles in the series. A TV show based on the franchise is also in development.

Gearbox found its own flagship title in 2009 with the release of the first of three titles in the Borderlands series published through 2K Games. The first-person shooter has a signature comic-book art style and mixes elements from role-playing games by allowing players to customize, improve and build on their first-person fighter and growing arsenal of ridiculous weapons.

The game's writing and world-building is another key ingredient to its success. The games take place in the post-apocalyptic world of Pandora as players take on the role of various "vault hunters" in search of valuable loot hidden by an ancient alien race in a wasteland crawling with murderous wildlife and rogue gangs of brainless psychos. The game's plot feels like a mix of a cautionary Frank Herbert novel about selfish economic influence on a dying environment and Douglas Adams' (much edgier) humor.

Borderlands earned a story-driven spinoff from the now-closed studio Telltale Games with Tales from the Borderlands. A movie based on the Borderlands game is also in production with stars such as Jamie Lee Curtis, Kevin Hart and Jack Black as the game's smartass robot Claptrap.

2K Games spokesman Joe DiMiero tells the Observer in an email that Gearbox's deal with Embracer will not affect their continuing partnership on the Borderlands games or other future titles.

"As the proud publisher of the Borderlands franchise, we are happy for our partners at Gearbox and this exciting new chapter for their organization," DiMiero says. "The merger does not change 2K's relationship with Gearbox nor our role as the publisher for the Borderlands IP or any other projects we are currently working on with the studio. We look forward to continuing our long-term partnership with this incredibly talented team and delivering many more exciting entertainment experiences to gaming fans around the world."

Other franchises created and contributed to with Gearbox developers including the Duke Nukem series with the release of the long-awaited first-person shooter Duke Nukem Forever first developed by the Garland based 3D Realms, the Aliens films with the release of Aliens: Colonial Marines and the short-lived multiplayer shooter Battleborn.

A direct representative of Gearbox Software could not be reached for comment. 

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