“Beats By Her was created to support and celebrate the talent and hustle of women in music," says Jasmin Brand, its founder. "We support all artists and welcome everyone to attend our shows. We want to shine a light on those amazing female artists who don’t always get a lot of support.”
In 2016, Brand started meeting female artists who impressed her. She says her eyes started to open to all “those amazing female artists who don’t always get a lot of support. Despite their incredible talent, they were all in need of more performance opportunities and a chance to share their stories and bring more awareness to their music.”
Brand became passionate about “building community and amplifying the voices of strong, kickass, brilliant women,” she says. She started interviewing and blogging about the artists she met. She recruited local photographers to conduct shoots for the artists.
“People started reading these stories and checking the artists out in a big way,” Brand says. “Due to the huge response, we hosted our first showcase on Nov. 17, 2016, at the House of Blues Dallas, and the rest was history.”
The monthly show, Beats By Her Live, is usually the third Tuesday or Wednesday of the month. Five artists from five genres play for a little more than 15 minutes each, and afterward, the show's host interviews them.
"If you are a live music lover, it's an awesome opportunity to hear really great local music and be the first to hear new music from artists who have the potential to be the next big thing, for sure.” — Jasmin Brand
“Our artists put on a show," Brand says. "If you are a live music lover, it's an awesome opportunity to hear really great local music and be the first to hear new music from artists who have the potential to be the next big thing, for sure.”
The Beats By Her March show featured Frankie Leonie, an Americana artist; Rei Altru, a soul singer; Cheridan, a pop, R&B, hip hop and trap artist; Latoya Cooper, known as “The Songstress,” who performs eclectic soul; and Remy Reilly, who sings pop and indie jazz. The lineup, as always, showcased a diverse group of women with equally diverse music styles.
Since the first showcase at the House of Blues in Dallas, the Beats By Her community has grown both in Texas and in other cities nationwide. Beats By Her Live is launching its first event in Houston on May 16. The organization is looking for any artists to perform at shows in Houston or any other expansion city.
While the program grows, the women who have performed with Beats By Her, otherwise known as the #BBHAlum, have grown as artists.
“I am proud of fact that once many of these women perform with Beats By Her, you can really see the difference in their confidence and hustle," Brand says. "They start performing in more shows and really putting themselves out there in a way that they hadn't done before BBH. It's truly the power of having support and someone who believes in you and wants to help you succeed.”