If you maxed out your credit card or sold your firstborn to buy tickets to Taylor Swift’s upcoming tour stop at AT&T Stadium, don't feel too bad about it. It turns out you’re not alone. Apparently Dallasites are willing to do just about anything to see the reigning queen of pop music.
According to Chris Leyden, content analyst for SeatGeek, an event ticket search engine, resale tickets for T-Swift's Dallas (okay, Arlington technically, but whatever) stop of her 1989 tour are the second most expensive of the tour. Prices for this Saturday's show land behind only those from The Staples Center in Los Angeles, but those were spread across five shows at an 18,000-capacity venue — roughly the same size as American Airlines Center.
“I would say Dallas is arguably [the] biggest Taylor Swift fan city that we’ve seen throughout her tour,” Leyden says. Tickets for AT&T Stadium are averaging $354, just $4 shy of the average in L.A., giving it the biggest single-day show demand for Swift.
Call us crazy, but we're prone to think that demand is unrelated to the Ryan Adams cover album that came out last month. (Bear with us on this one.) In fact, the demand for Swift's concert surpasses all of the Dallas Cowboys games at the stadium — more than any in the past six years since the stadium opened. The most expensive Cowboys tickets came just last weekend when they played the New England Patriots, and those averaged $327.
The most expensive Texas Rangers playoff game this year falls well below even that: The highest was against the Toronto Blue Jays, where the average ticket cost $154.
“Taylor Swift kind of takes the cake when it comes to popularity throughout the country. It’s really impressive because not only is there so much demand in so many cities, but she does a ton of shows,” Leyden says.
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As a point of comparison, Leyden points to the Rolling Stones' Zip Code tour, which visited AT&T Stadium last June. The Brits only played 15 stops on their tour and made their first visit to North Texas in a decade. Swift's tour has 58 stops in the United States alone. "That tour had slightly less demand than Taylor Swift and I believe did like a third of the amount of shows that Taylor will do this year," he says.
Still, for all that, Swift's show on Saturday won't be record-breaking for AT&T Stadium. It will only be the third-most expensive show at Jerry Jones' football palace so far in 2015. The College Football Playoff National Championship and the Academy of Country Music Awards both beat it, averaging $845 per ticket and $458 respectively. (The most expensive event of all time, by the way, was Super Bowl XLV held in February, 2011.)
Besides the ACMs, which brought basically ever major modern-day country star under the sun to AT&T Stadium, there has been one other concert there that's topped prices for Swift's visit: George Strait's final concert on his The Cowboy Rides Away tour, held in 2014. Those tickets went for a whopping $500. But hey, she still has about 48 hours to announce her retirement from touring, which just might put those prices over the edge. Right?
"It’s really impressive how much fans crave seeing Taylor Swift live in person," Leyden says, stating what we already knew, even without the AT&T Stadium ticket sales as evidence. But hey, whatever. "I don’t know if there’s anyone that kind of approaches her level of demand.”