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In a move that’s a bit like Fiskars hiring Michael Irvin as a spokesman , MeUndies, a Los Angeles-based underwear company, is bringing on Cowboys backup running back Joseph Randle to sell $20 pairs of boxer briefs.
Randle, who is making $495,000 this season, was arrested last Monday for absconding with $39.50 worth of Polo underwear and an $84 tester bottle of Gucci Guilty Black cologne from a Frisco Dillard’s. Randle told police he took the items because he didn’t want to take the time to pay, which is somehow both the dumbest and most sensible explanation for stealing something.
MeUndies will help Randle defray the cost of the $29,500 — one game check, the NFL max — he was fined by the Cowboys after the incident. Dan King, MeUndies head of marketing, also tells ESPN that the company will provide Randle with enough underwear to last him for a long time.
The whole thing is odd, but we certainly can’t blame Randle. Now, not only will he not have to face with the headache of dealing with a slow department store clerk, he won’t even have to go to the store. Anything (besides more stealing!) that keeps his legs rested for his periodic spelling of DeMarco Murray is fine by us.
As part of the deal, Randle and MeUndies will donate $15,000 worth of stuff to kids who need it. Randle will also make appearances at local schools where he’ll teach kids about how they can learn from their mistakes, presumably by getting endorsements for products involved in those mistakes.
