It's Official: Super Bowl XLV is a Living, Breathing Thing

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We got a logo! Can February 6, 2011, be that far off?

At the North Texas Super Bowl XLV Host Committee’s initial press conference today out at the Cowboys new stadium, all sorts of dignitaries -- Troy Aikman, Ross Perot Jr, Tom Leppert, Terdema Ussery -- pledged their support and oohed and aahed at the shiny, Star Trek-y artwork.

North Texas Super Bowl XLV Host Committee Chair Roger Staubach promised, “North Texas will present the most exciting and comprehensive Super Bowl experience in history.”

And who are we to doubt him? Despite the fact that this woman somehow found her way onto the committee. -- Richie Whitt

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.