This is what PETA wants you to see just before hitting the head at DFW International.

PETA Suggested New Revenue Stream for Dallas-Fort Worth International

No, for reals. The People for the Ethical Treatment of Animals today shot Dallas-Fort Worth International Airport's CEO Jeff Fegan a money-making proposal. The organization would like to help the airport, currently in the midst of an acknowledged fiscal crunch, by providing it with restroom-stall advertisements pushing "the health benefits of a vegetarian diet." Begs PETA's executive vice president, Tracy Reiman, "Will you please consider running our ad in bathroom stalls at DFW? Not only would the ad raise revenue for the struggling airport, it would also potentially help airline passengers stay healthy and able to travel for years to come." If, that is, they can still afford it. --Robert Wilonsky

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