Opinion | Editorial Voice

This Spring, Keep the Dallas Observer Blossoming

Become a member this month and help us grow.
Dallas Observer membership logo reads we have no paywall and are always accessible.
Your generosity let's us thrive.

Erin Kirk

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We’re aiming to raise $10,000 by April 26. Your support ensures Dallas Observer can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print.

$10,000

Spring is a time of renewal and hope. We hope the Rangers go all the way this year. We hope summer holds off with the blistering heat for as long as possible. And we hope you will renew or start your membership with the Observer and keep us thriving and delivering the Dallas news you need.

Readers who value independent, honest reporting contributed record amounts in 2025, and we hope you’ll help us keep that momentum going during our spring campaign, when our goal is to raise $10,000 in contributions by April 26. We know that’s a lot to ask, but we also know that if you’re a regular reader, you appreciate our staff of tenacious, talented reporters and editors who bring you stories about our community you won’t see anywhere else.

Since 1980, the Observer has been here, weathering the changes in the news business and maintaining our commitment to straight-shooting storytelling that’s always free, fresh and interesting.

We know times are tight. That’s why this month we published our “Dallas On a Dime” issue with tips on how to live the good life without going broke, whether it’s homebuying, thrifty shopping, happy-hour drinking or hearing live music.

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We listen to you and bring you the variety of information that we believe you want and need, from planning for the upcoming World Cup to tracking the ever-growing trend of bigotry afflicting North Texas. We pay attention to communities that get too little of it, and tell you how what’s happening in Austin and Washington affects you.

During a time when our industry is impacted by AI previews and Google updates sending fewer readers to our website, and when our print and website advertising revenue continues to decline, your contributions help keep a vital community resource growing (if you are a business that wants to get in front of our print or expanding digital audience, email advertising@dallasobserver.com to learn more). And in these fractured, misinformation-filled times, having a free, accessible, reliable source of fact-based news is key.

Thank you for all your support, and please consider boosting our spring drive to keep the Observer growing strong in the coming year.

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