For his latest venture, the Odd Future alum set his eyes on the NFL. Golf Wang, Tyler’s streetwear brand, just dropped a line of reimagined merch and gear for seven different professional football teams, and luckily for us, the Cowboys made the cut.
The collection includes timeless pieces such as a blue Cowboys crewneck sweater, a letterman jacket and a pom beanie. But there’s also more modern stuff that’d fit right in at a Zumiez clothing store, such as a crossbody bag, a sleek blue bomber jacket or the “Future Dallas Cowboys Cheerleader” tee. With such variety between pieces, there’s something for everybody, whether they care about how the Cowboys are holding up right now or not.
On top of clothes, there are accessories such as the snapback and spinning necklace as well as coasters and even Dallas Cowboys hot dog holders for anyone looking to bolster their backyard cookout collection. Tyler went all out for 2024’s least expected collab, and we’re not saying he played favorites, but the Cowboys line did receive the most items of the seven collections, so he just might have a soft spot for America’s Team.
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This drop comes just a month and a half after Tyler’s latest album, Chromakopia. The record debuted at No. 1 on the Billboard 200 and was the sixth-largest release of 2024 despite being released on a Monday, which meant the record had only four days to accrue plays instead of the usual seven that come along with the traditional Friday release.
Tyler enlisted pro players Miles Sanders and Chuba Hubbard from the Carolina Panthers to model their merch, and artists Rick Ross and ScHoolboy Q to rep Miami and San Francisco, but opted for a deep cut when it came to Dallas.
Many fans were shocked to see Mark Phillips, the co-founder of RDCWorld, repping a Cowboys bomber on the front of a Golf Wang post — but in a good way, like when you see someone you used to know on TV.
“IS THAT MARK FROM RDC?!” one user commented. “RDC AND GOLF WANG WTF?” another asked.
Anyone who’s been on the internet in the past 12 years has probably heard of RDC, whether it’s because of viral YouTube videos "Anime House" and "Hood Olympics," or shorter skits like "Working at Chick-fil-A Versus Popeye’s" or "When People Take Anime Too Far." RDC recently won the Best Variety Streamer Award at the 2024 Streamer Awards and placed third on Complex’s list of “Funniest People on the Internet Right Now” earlier this year. Some fans couldn’t have cared less about the Cowboys and were just hyped to see their favorite streamers in Golf Wang gear.
“Cowboys so unpopular they had to call RDC to boost em,” a user said on Instagram. “NO NOT THE COWBOYS ayee but shoutout RDC!!!” another commented.
With the constant growth of its channel and its entertainment convention, DreamCon, as it begins to branch out into film with IMAGINE THAT, it’s starting to feel like anything is possible for RDCWorld, which is exactly the goal when the guys started in 2012: Real Dreamers Change the World. They're a Texas treasure, so while it was already awesome to have our city blessed by the touch of Tyler, getting to see RDC show out for Dallas was the cherry on top.
The NFL by Golf collection can be found on golfwang.com, nflshop.com and at the Cowboys Pro Shop.
