The brunette in the backward pink mesh trucker hat and booty shorts grabs a megaphone and addresses her fellow campers.
Timothy Norris
"WECOME TO COOOOACHEELLLA."
The congregation of twenty 20-somethings lustily applauds. It's Thursday night, a dozen hours before the festival officially begins, and the rules are being outlined in this corner of Lot 4.
"FOR THE NEXT THREE NIGHTS EVERYONE MUST DRINK AT ALL TIMES. WE MUST HAVE A FUN TIME. WE ARE HAPPY PEOPLE AND WE LOVE EACH OTHER!!!!"
Cue whoops, giggles, and several gurgles.
See also: -50 Don'ts For Your ACL Festival Weekend -Five WTF Examples of Marketing at SXSW -The 100 Best Texas Songs: The Complete List
