"WECOME TO COOOOACHEELLLA."
The congregation of twenty 20-somethings lustily applauds. It's Thursday night, a dozen hours before the festival officially begins, and the rules are being outlined in this corner of Lot 4.
"FOR THE NEXT THREE NIGHTS EVERYONE MUST DRINK AT ALL TIMES. WE MUST HAVE A FUN TIME. WE ARE HAPPY PEOPLE AND WE LOVE EACH OTHER!!!!"
Cue whoops, giggles, and several gurgles.