The site is a 10-acre property at the southeast corner of Hillcrest Road and LBJ Freeway, smack between the Dallas North Tollway and Central Expressway. Currently, there's a two-story office building there, with a for sale sign on the corner.
I know ... Interstate 635, right? Ooof. Just imagine that traffic quagmire. So worth it, though. Brisket queso and warm tortillas & 635 hoopla.
Mabrie Jackson, the public affairs managing director for H-E-B and Central Market, said purchasing the property was the first step in a long process, and more details will be shared along the way. "We hope to share more details with our neighbors soon," Mabrie emphasized in a statement.
The store is expected to open in late 2026. Plan accordingly. Purchase property, buy a bike with a basket. Whatever you need to do.

Here's a map of H-E-B's current positioning across North Texas. Also, this is our favorite map.
Image Courtesy of H-E-B
There's also a lower-price point sister concept, Joe V's (which we love), along Wheatland Road in South Dallas and another will open this March on Buckner Boulevard in East Dallas.
It's a proper takeover. We're here for it.