Deep Ellum LIVES!

Scott Beck's about to buy 14 acres in the"heart" of Deep Ellum. What then?

Sweat beginning to stain his white shirt, Scott Beck stands on the 2600 block of Elm Street, near the Good-Latimer Expressway intersection, looking at one of the many boarded-up buildings that populate Deep Ellum. Most recently, the two-story structure served as a warehouse for the Arrangement, which packed up its "Southwestern furniture" and moved out years ago. Its brick façade still bears the small ornate curlicues its creators first bestowed upon it, likely in the 1920s or '30s. It looks as though it might have been a firehouse originally, but its pale green doors look almost sickly, and inside the place is barren—has been for years.

Scott Beck
Mark Graham
Scott Beck
A good sign: Whatever else happens to Deep Ellum,Beck wants the Club Clearview sign to stay.
MARK GRAHAM
A good sign: Whatever else happens to Deep Ellum,Beck wants the Club Clearview sign to stay.

"This is an unbelievable building," Beck says. "I just love the architecture on the side." Once upon a very long time ago, he says, the place was an ice house. He knows this because he's had architects, engineers, construction experts and environmental specialists crawling through its shell during recent months. In coming weeks, preservationists will offer a report on the building's history, as part of a larger study of the entire area. Beck will soon enough know every last brick in this building, which he should, because if all goes according to plan, Beck will own it by year's end.

In fact, he will own almost every single building within a nine-block radius.

That's because Scott Beck is the man who is buying "the heart of Deep Ellum," as he likes to call it. Which is why Beck just might be the man to save Deep Ellum.

Perhaps you heard as much in late July, when, on the very same day Mayor Tom Leppert was proffering generic platitudes and promises at a town-hall meeting at the Sons of Hermann Hall, word leaked that Scott and his father, Jeff, collectively known as Beck Ventures, were buying land in Deep Ellum. At the time, word was they would own some 10 acres of Deep Ellum, only no one knew where or when. Neighborhood residents and tenants were terrified at the prospect of outsiders swooping down and sweeping out the last of the new bohemians. The Dallas Observer's blog Unfair Park swelled with the fretful comments of those who viewed the Beck announcement with no small amount of fear and suspicion. Musician Jeff Liles, once as much a part of Deep Ellum as concrete and skinheads, said, "They're gonna tear shit down, and rebuild high-density, maximum profit spaces for condos and chain-store retail outlets."

At the time, Scott Beck, who was still in negotiations with property owners, kept silent, allowing the paranoia to take root. Leppert, who did indeed know of the Becks' interest in Deep Ellum long before the town hall meeting, was also mum on the subject, even while speaking to tenants and residents of the neighborhood. But on this blindingly bright and sweltering late-August day, standing on a narrow path of concrete in a neighborhood that has looked more dead than alive for almost eight years, Scott Beck is at last ready to talk about his plans for Deep Ellum.

More or less.

Do not expect him to answer every single question about the deal or his plans for the neighborhood. The 34-year-old Dallas native, who has a master's degree in accounting from the University of Texas, does not like to talk specifics. It's not that he's being evasive, he insists. Quite the opposite: He asked at least one major property owner, several city officials, a real estate broker and an architect with whom he's been working—some, over the last three years—to speak to the Observer for this story. And he encouraged phone calls to the Deep Ellum Association, a conglomeration of residents and retailers and restaurant and club owners who, for years, have struggled to stave off the decomposition and ennui that have enveloped the neighborhood.

"Back in July, we did not go to the media and say, 'Hey, look what we're doing,'" Beck says. "We didn't even have everything done at that point. But it's such an important time for Dallas to be able to get something like this done that it's extremely important to actually figure out how this works and how all the stakeholders—including Baylor [Medical Center], including the city, including the developers and other groups that we may bring in to help us with other components of the project—can all work together. That's really why we're talking now. We had to have the opportunity to start synthesizing all the components before we could start publishing the components."

This is how specific Beck is willing to get: Beck Ventures will, by year's end, own "90 percent" of Elm, Commerce and Main streets from Good-Latimer Expressway to Malcolm X Boulevard. In other words, between the two Dallas Area Rapid Transit Green Line stations scheduled to open in September 2009. That, he says, is "about 14 acres." He will not say how much he's paying for the land, which is on the notoriously unreliable Dallas County tax records for some $35 million. (Besides, as one real estate broker reminds, "The land's only worth what someone's willing to pay for it.") And he will not identify every single property on the shopping list.

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  • Neil 10/23/2008 6:22:00 PM

    That's an interesting position, Deep (#6). How do you figure that efforts to get all eyes watching his imminent flop are merely part of his plan to make people like him? The public spirit in a certain social class in Dallas is so indescribably ugly. Everybody is their own chamber of commerce, and if they're not trying to be impressive in ways that a healthy person never needed to be, they're expecting that the people around them *are* trying. Speaking as a Dallas native, half of the reason our rivalry with Houston is as vehement as it is is because of their perception that Dallas' public class would just as soon not be Texan anymore. Unfortunately, it shows in the attitudes of many Dallasite commenters on here.

  • steve holloway 10/05/2008 5:08:00 PM

    IWAS THE OWNER OF LAZERZ IN DEEP ELLUM FOR 13 YEARS AND CHOSE TO CLOSE DOWN BUT WILL REOPEN ONE DAY AND AS BEFORE i WILL BE PUTTING ON THE BEST SHOW IN TOWN AND i PRAY YOU WILL PRESERVE WHAT i WORKED FOR 13 YEARS AND 4 MONTHS OF MY LIFE.A HISTORICAL M USIC AND ARTS DISTRICT.

  • Rooster 09/24/2008 3:26:00 AM

    Great. Dallas Observer article #963 on the death of Deep Ellum. How riveting. Accept it. Deep Ellum's been dead for years. I realize Wilonsky and his cronies cut their teeth there, but for the love of God, let it go.

  • In Deep 09/20/2008 2:56:00 PM

    Total smoke and mirrors. Self promotion only. This guy could not close a door, much less fourteen acres in Deep Ellum.

  • Familiar rant 09/14/2008 9:20:00 PM

    The AllGood gripe looks really familiar. See All Good on a weekend morning; it's packed and loved by the neighborhood. Yeah, Deep Ellum servers are a different style, but I've had plenty of great service from All Good. Someone has a personal gripe with All Good and it's getting boring to see them keep posting it. Drop it and move on. Let everyone else enjoy the area and the great food there. If the poster really wanted to help Deep Ellum or see a resurgence, they'd drop the personal gripe and become actively involved in something positive that helps the neighborhood. Go out there for the art walk, you'd have almost 30 places to attend, other than All Good, showing art work and helping the resurgence of the neighborhood. Move on. The tired claim that people care about the area, while they work to push people away from it, is gotta be permanently filed away in the "b.s. that does not help any resurgence" file for good. Find a positive way to participate.

  • BubbaCo 09/14/2008 2:28:00 AM

    My wife and I still go down to Deep Ellum every so often, and would love to see a resurgence of the area. What we usually encounter, however, is muting our enthusiasm to visit. Inhospitable servers who don't seem to give a damn about "serving." Case in point: AllGood Cafe. Twice within a month, our table checks were mixed up with those of patrons at other tables. Our servers - who weren't very attentive throughout our stay - got perturbed at US for demanding that the bill was corrected...which took multiple people and over 20 minutes. One night, the crazy old man that runs AllGood, told us - as we were still trying to settle our tab - that they were closing, we were going to have to leave, and that we would just have to settle up our check discrepancies with our banks on Monday. HUH? Needless to say, we won't be going back to visit this establishment again, and this hurts the area. We have money to spend and time to spend it...but if we consistently receive poor service every time we visit the area, we're going somewhere else.

  • Sissyty 09/12/2008 6:20:00 AM

    Seems that the population self-identified as lesbian, gay, bisexual or transgender (LGBT) becomes more and more. According to my experience on the site *BisexualMingle dotcom* (a site for LGBT coming out, explore sexuality, etc.), there are about 150 members per day and they are very active. You can imagine.

  • Lee Chevalier 09/11/2008 6:10:00 AM

    Well, it's easy to say that Deep Ellum could "disappear" or lose its flavor. Frankly, however, it has lost most of this due to the aging of its landowners already. It was time for someone with at least a germ of the previous owners' vision, and a little more energy and money, to start fresh with the city as a partner. If you work in older or historic properties in Dallas, never mind business real estate, you are not presented with the markets to exercise earnings to fund such high-flown ideas as Beck's. He's got a long-term investment, which his funding reflects, and yet he has the intention of hanging on to many of us who have been Deep Ellum's clientele for decades. Some of us have invested alongside him, convinced now that we don't have to wait for the patchwork to be repaired anymore. This will take awhile and many complaints will swell the Observer about what's "not right", but it will be happening, finally.

 

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