America is one of the few industrialized, first-world nations that doesn't have price control measures to prevent pharmaceutical companies from gouging customers in their time of need. Dallas Mavericks owner and entrepreneur Mark Cuban is using a portion of his billions to disrupt the industry's "pay us or suffer" business strategy with Cost Plus Drugs. It's an online pharmacy that offers deep discounts on drugs with some of the biggest markups in the hopes that will bring the price down by increasing the competition. It's not perfect. It's not available in all the states yet. It forces independent pharmacies to compete in an already unfair system. But at least there's one billionaire in the world who's willing to spend his money on something that helps disrupt an unsustainable system.