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So You Wanna Know What TRT Holdings' Maple Avenue HQ's Going to Look Like?

As always, click to enlarge this first look at the newest addition to Maple Avenue, coming in 2013
As always, click to enlarge this first look at the newest addition to Maple Avenue, coming in 2013

Well, here it is -- at least HKS's conceptual rendering of the "approximately 170,000 square feet, the six-story Jeffersonian-style building" that'll be built on Crow Holdings' Maple Ave. property across from Unfair Park HQ. And, no, the accompanying press release doesn't mention, as many of you have, that Harlan Crow was the biggest opponent of the convention center hotel (operated, of course, by TRT-owned Omni Hotels). But it does mention that the building "will feature numerous amenities designed to help attract and retain top employees to the companies, including a café, health club, conference center, underground parking and a spacious back patio."

Mayor Mike, who, with the council, just gave TRT more than $2 million in tax breaks and incentives to break ground, is stoked: "This move to Dallas is significant because it speaks volumes about the economic vitality of our city and its appeal as a premier location for business headquarters. Workers want to be near the financial and social action, and at the new TRT Holdings, they will provide that action to their employees. This project underscores how the city can leverage its resources by making an investment that is expected to have a $7.5 million fiscal impact for the city over 10 years and includes TRT Holdings making substantial financial and human resource investments in our City."

A larger rendering, and the whole release, is below.

20120125-Aerial

TRT HOLDINGS ANNOUNCES PLANS TO BUILD NEW HEADQUARTERS

Parent Company of Omni Hotels & Resorts and Gold's Gym International to Move to New Dallas Location in 2013

Irving, TX, January 25, 2012 - TRT Holdings today announced plans to relocate and consolidate its offices from Irving to Dallas. The new offices, which will incorporate the headquarters for Omni Hotels & Resorts and Gold's Gym International, also based in Irving, are expected to open in the summer of 2013.

"This move to Dallas is significant because it speaks volumes about the economic vitality of our city and its appeal as a premier location for business headquarters," said Mayor Michael S. Rawlings. "Workers want to be near the financial and social action, and at the new TRT Holdings, they will provide that action to their employees."

"This project underscores how the City can leverage its resources by making an investment that is expected to have a $7.5 million fiscal impact for the City over ten years and includes TRT Holdings making substantial financial and human resource investments in our City," added Mayor Rawlings.

The new headquarters building at 4001 Maple Avenue will be on the Old Parkland campus, which was developed and revitalized by Crow Holdings. The original 8.3 acre Old Parkland site was expanded to 9.5 acres through the acquisition of adjacent property and is bound by the Dallas North Tollway, Maple and Oak Lawn Avenues. The master planned business campus located a few miles north of downtown includes new buildings that complement the original and historic landmark structures.

The headquarters will be built by Brasfield & Gorrie - who recently opened a Dallas office - and is also currently building the Omni Nashville Hotel. Brasfield & Gorrie, as the design/builder, has hired HKS in Dallas to design the headquarters in keeping with the other buildings on the Old Parkland campus. With approximately 170,000 square feet, the six-story Jeffersonian-style building will feature numerous amenities designed to help attract and retain top employees to the companies, including a café, health club, conference center, underground parking and a spacious back patio. Approximately 275 total associates from TRT Holdings, Omni Hotels & Resorts and Gold's Gym International will move in the building.

"As our organizations continue to grow and prosper, we want to ensure that our office environment meets the needs of our teams today and far into the future," said Jim Caldwell, president of TRT Holdings. "We are excited to bring everyone together, and we envision a setting which will enable our associates and our businesses to thrive."

Earlier today, the Dallas City Council confirmed a ten-year tax abatement on 90 percent of the real property improvement value resulting from the new facility and a $200,000 economic development grant as an incentive for the project. While estimated forgone revenue from the tax abatement is approximately $2.3 million, the project is expected to have a $7.5 million fiscal impact for the City over 10 years. TRT Holdings anticipates making a $40 million investment in the project.


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