If you haven't heard about Preston Hollow's Le Cera Boutique, it's probably because owner Janet Velez doesn't market her waxing studio. She doesn't need to. She stays busy and booked with seasonal and regular clients, and her clientele's loyalty is well earned. Since 2016, Velez has developed a following in her Sola Salons suite. Most return monthly for body waxing, brow shaping and, if they are feeling fancy, a vajacial. And while smooth silky skin is the goal, what keeps clients booking is Velez's ability to turn a new guest into a dedicated friend. Stepping foot into Le Cera Boutique guarantees you a rejuvenating chat, a few good laughs and most important an (almost) painless Brazilian.