Jonas Erik Altberg, aka Basshunter, began producing music under that moniker in 2002, using the ubiquitous Fruity Loops computer program, working from home and self-releasing The Bassmachine before signing with Warner Music for his sophomore effort. Unlike many producers, Altberg sings on a lot of his own tracks, and six of his 14 singles (beginning with the hit "Now You're Gone") tell a fictional story via their music videos about Basshunter's on-again/off-again relationship with a girl. It's more than a tad gimmicky — but, then again, Basshunter competed on the U.K.'s Celebrity Big Brother earlier this year.
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His music is chock-full of cheesy, over-the-top synth lines and self-indulgent lyrics — the type of tunes that might garner you Billboard nods but that most listeners will have forgotten in a matter of months. He's popular, despite not doing anything particularly new or fresh; most of his work evokes the dead and unlamented happy hardcore genre. But if you're merely interested in something easy to dance to when you're drunk or otherwise intoxicated, hey, you just might enjoy his set.