When you're looking at a list of Dallas studios that seems to go on for days, trying to decide which one is the best fit, Never Satisfied jumps out as the ultimate studio and party pad, all rolled into one. There’s a workout room and a pool table. You need to take a shower? There’s a nice one. You need to have a meeting? There’s a conference room. Need images or video? There’s a visual studio, too. You need it mixed? Producer J. Oliver knows the perfect guy.
Never Satisfied even distributes its own fashion line. There are dozens of employees. A tour of the massive facility is very impressive. Young Tone serves as spokesman for the company. He has worked as a hype man, but is best known for wanting to be Kenny Burns. He’s good at it too. His downtown birthday party at the Mantis had a ladies to gentlemen ratio of at least 15 to 1. And there were hundreds of people.
When a few people met early at The Joule, every single elevator was immediately full of girls (“Ladies first”). The wait for an elevator was 10 minutes. Elevators were so full they were literally bouncing. What was upstairs? Possibly an attempt to break the world record for most people in a hotel room. The hotel staff knocked on the door with police and the crowd set sail for the club.
It took a long time, especially if you were a guy (“Ladies first”), but everyone finally packed into the club downstairs. Everyone dancing and drinking, a new round of bottles and sparklers every few moments, and Young Tone interacting with everyone, making sure everybody was getting the full experience.
Young Tone is a party host and DJ. “A party host is booked by different demographic and age groups,” he says. “I could host a sweet 16. I’ve done it before.” He helps Never Satisfied with promotion. One has to wonder how he's so good at drawing a very specific type of crowd.
“Girls like free stuff,” says Young Tone. “They want to be taken care of. I just try to take care of girls, make sure they get in, make sure no one is gawking over them or harassing them. You take care of the ladies first. If there’s no girls in the building there’s definitely not no guys there.”
Young Tone is very serious about going to the top as a party host. His goal is “being a nationally recognized DJ and a socialite. Basically like a Kenny Burns. I want to transition into television hosting also.” He also does event planning and has weekly gigs DJing in three different clubs.
A couple years ago, Raheem Smith, who typically goes by Radio, opened the Never Satisfied studio. Prior to that he met J. Oliver and signed the promising producer and artist to his Never Satisfied label as well as his publishing company, Radio’s World. From there he sent Oliver on tour and started building the massive studio. “It gave us a home to start building the empire I had envisioned,” says Radio.
“Everybody usually has the idea that they want to make a quick come-up and make a quick buck,” Radio continues. “They don’t really focus on the longevity of the business.” Before meeting Oliver and building the studio, Radio had been focusing on throwing concerts and doing event planning. But now his focus is on turning Dallas into a hub of the music industry.
“We can start making a big influence on Dallas, teaching people that there is industry-level stuff out here,” Radio says. Indeed, big names coming to Dallas can come to Never Satisfied and get help fleshing out ideas for music or videos, record or film them on-site, and have a space to rehearse. Radio says that artists passing through Dallas typically just have a good time.
“Nobody really had their business together here,” Radio says. “Everybody was just trying to hustle each other. They weren’t in the business to do favors and really try to help each other.” So far the studio has attracted names like DeJ Loaf, Juicy J and Travis Scott. The studio also attracts a fair share of rock bands and country music artists.