Bobby Sessions' career as a major label artist at Def Jam has begun.
Last week, the Dallas rapper released his first single, “Like Me,” and it has received rave reviews from NPR and Pitchfork. The track addresses the climate of racial injustice in America, both past and present. It's a prime example of Sessions’ ability to include socially conscious subject matter in his music without it sounding contrived or preachy.
“Like Me” stands on its own as a quality hip-hop banger, not because of the message but because it's good music. The video for “Like Me” was released Friday. Both song and video were collaborative efforts by DFW-based artists. Sikwitit produced the beat, and multigenre creative Jeremy Biggers directed the video.
Some of the filming took place in January at the southeast Texas home of Sikwitit’s brother. The rest was shot in Dallas.
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“I loved the song [when I first heard it],” Biggers says. “I knew it could be something that would reach and affect the masses. I got to hear it before I knew about the Def Jam component, so I already had ideas for the video. Then they told me about the deal with Def Jam and that we would have a larger budget than normal.”
Sessions matched the ferocity of Sikwitit’s beat with aggressive, rapid-fire lyricism. Biggers added gritty, abrasive visuals that were sometimes gory, sometimes serene.
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“When I hear a song that I’m making for a video for, I always try and manifest what I see when I close my eyes and listen,” Biggers says. "So it’s not as much about matching intensity as it is listening and doing what I feel makes the most sense for what’s there. I liken it to being able to see a ghost or spirit and I have to make clothes for it that fit so other people can see it, too.”
The American Airlines Center played “Like Me” several times during timeouts and intermission at the Mavericks game Wednesday. Several people in attendance took to social media to congratulate the rapper. “Like Me” is available on multiple streaming platforms in video and audio format.