Surfer Blood. Vampire Weekend. Imagine Dragons. Bowling for Soup. Slightly Stoopid. I've ignored every single one of these bands for one reason and one reason alone: terrible band names. In this culture, we have so many things competing for our attention at all times that your brain naturally has an override mechanism that steps in and sorts things out. You'll ignore an advertisement for something you actually want because it's the wrong color scheme. Or ignore a band over something as trivial as its name. Or, in some cases, on account of its intolerable fans.