Still, gardening — particularly edible gardening — is once again becoming a popular pastime with the 18-34 set. One local company is hoping to tap into that green-thumbed desire by launching a meal kit-esque mail-order gardening kit.
Gardenuity, created by Dallas-born entrepreneur Donna Letier, wants to make gardening accessible to anyone, even if you live in a high-rise and have killed every poor ficus that's ever crossed your doorstep.
"Most of our customers are new at gardening," Letier says. To cater to newbies, Gardenuity has created a system that seems damn near foolproof.
For $32 to $55, Gardenuity will send customers everything they need to start growing herbs or vegetables: "Pre-portioned soil, custom compost, plant food, a portable container, your plant (live plant or organic seed square), and simple planting instructions," according to Gardenuity's website. Customers will receive plants that are in season and able to grow in their climates.
"We won’t sell you something that it’s not the right time to plant," Letier says. "We also create custom compost based on your ZIP code, what you’re growing and the time of year. We’ve really customized it down to the ZIP code, which is really cool."
As anyone who's ever tried to compost kitchen scraps in a cramped apartment kitchen can attest, a brick of custom compost is a helpful touch. You can also specify whether you want to grow vegetables on your patio or herbs on your kitchen counter.
Supplies and moral support aside, Gardenuity will also send you weekly recipes to help you make the most of that rosemary plant.
"It’s about making gardening accessible to anybody," Letier says. "And it's like getting a bouquet of fresh flowers in the mail."
Except these flowers come with step-by-step instructions to keep them alive and, as long as you don't kill them, you can eat them anytime your little green heart desires.