Columns

These Bands Took Fan Landers' Advice: Did It Work?

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Are you a musician? Is your group having issues? Ask Fan Landers! Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her -- confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.

For this week's column, I followed up with some of the advice seekers from the last six months, to see what worked out for them, or what didn't:

Marc, who was feeling surly about his band having to use social media to promote their work, says that since he wrote in, his perspective has shifted: "Why not use it? Who really cares in the end? We are now on Facebook, Twitter and Soundcloud." Another moment of clarity came when his band was recording their new record with Bill Skibbe at his Key Club studios in Benton Harbor, MI. "[Bill] made a comment about lost hit tracks recorded at Key Club and it lead me to believe we owe it to him to promote this recording--so we hired a publicist. The publicist has done a great job of getting the word out with the album. We use the social media to reiterate her work and focus on making the music we want the way we always have and will."

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Jessica Hopper
Contact: Jessica Hopper