Throughout hip-hop's history, rappers have sought to distinguish themselves through a variety of methods. While some have focused exclusively on lyrical content, others have focused on style and cadence. As of late, hip-hop has experienced a fundamental shift from an emphasis on substance to an emphasis on style. It's no longer what you're saying, but how you're saying it, as evidenced by the rise of the ad-lib.
Originally derived from the Latin phrase ad libitum, the ad-lib is defined as an improvisation or an extemporaneous delivery. From Rick Ross's grunt to Lil Jon's elongated "Yeah," an ad-lib announces a rapper's presence on a given track, but it's also a calculated marketing tool deeply rooted in an artist's identity. To not have one would simply be blasphemous.
With that in mind, let's explore ten of them.