| News |

Adidas Will Run, Not Walk, to Dallas With a New Regional Office

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

What's bad news for Portland is good news for Dallas. Because this morning, word's come down that Adidas America Inc. is reorganizing its operations and laying off some 25 employees from the German-based company's U.S. headquarters. Says Adidas America President Patrik Nilssen, "A number of Portland and field-based roles were repositioned or eliminated to enable our resources to be placed where they can be more effective." And, turns out, some of those resources will be placed in New York, Chicago and, yup, Dallas, where Adidas will open a regional office. Though how many new jobs we'll get remains, for the time being, "unspecified." --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.