Super Bowl XLV Commercials: The Good, The Bad and the Bootyful

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

At a record $3 million for 30 seconds, seemed like most of the Super Bowl XLV ads were cars and movies and Fox promos. As I watched a run-of-the-mill On The Border commercial, I had to wonder if those folks really see $3 million in increased chips 'n hot sauce 'n margaritas.


Yesterday we were treated to the cliched crap featuring talking babies, animals, the obligatory guy getting hit in the nuts and everything from Joan Rivers to Kim Kardashian to an Old West roughneck singing Elton John.

One man's review ...

BEST - I loved the one with the kid in the Darth Vader getup trying to "force" things only to be shocked when the family car mysteriously starts under his power. Kim Kardashian sweating in skimpy Spandex is always entertaining. And I don't particularly like Detroit, but Eminem driving around in a Chrysler 200 gave me chills. Bad. Ass.


WORST - This one was easy. "Cram It In The Boot" was just sooooo stupid. I think the MINI Countryman is a bigger version of the MINI Cooper. But Countryman? Really? So this game-show contestant is loading giant objects into this tiny car and he starts with golf clubs, then a tin robot and then a sandw ...  hey, wait! As the guy crams in the sub there's suddenly no robot in sight. For $3 million, I'd pay a lot closer detail to things. Embarrassing. MINI Countryman = MAXI Failure.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.