We can see the screenwriter (or producer, or director) making his pitch to the studio exec: "It's a movie theater, see, where we show nothing but art-house movies. Indies, the kids call 'em. Yeah, yeah, I know. It's a...whaddya call it?...a niche audience. Perfect. Narrowcasting, can ya dig? We'll give 'em L.I.E. and Bully and lots of other movies with bad language and teen sex. And the theater will be a glistening gem, unlike anything Dallas has ever seen. Eight screening rooms, all with stadium seating. And we'll put it near a DART station, a Virgin Megastore, an Urban Outfitters and a buncha other retail and restaurant joints that only Dallasites think of as 'exotica.' Only it's not just a movie theater, see, but a real restaurant where patrons can get grilled chicken sandwiches and prosciutto-wrapped figs and cappuccinos. And in the role of chef, we'll get...oh...Lisa Kelley. You mighta seen her at Parigi. Or maybe Meryl Streep, we'll see. Look, this is a sure-fire hit, man--solid box-office, like Mel and Danny in Lethal Weapon. It's the mismatched couple: movie theater and gourmet food! They'll eat it up."