The health nuts who are addicted to running or cycling White Rock Lake Trail often get their jolt here. The smell of the organic fair-trade coffee alone is like sunshine for them. The beans are roasted in-house and have applied to them quirky names like Lady of the Lake, Pearl Peaberry and Sweet Blue. The baristas serve the trademark coffee and their loose-leaf teas while live acts fill the place Thursday through Sunday with a motley mix of area residents, hipsters and, again, health nuts. Customers can purchase items like a Bialleti coffee maker idea for camping or a White Rock Coffee-branded travel mug.