4

Babe Laufenberg Thinks Lockhart Smokehouse Could Use "Better Business Model"

Is Lockhart worth the wait? Not for some, apparently.
Is Lockhart worth the wait? Not for some, apparently.
Sara Kerens
^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Waiting in line for barbecue is a Texas rite of passage. Only in these lines do we, especially the non-native Texans, fully grasp the Lone Star State's appreciation of a worthy cut of smoked meat. And when you consider the blood, sweat and time it takes to smoke the perfect brisket, waiting in line for 20 minutes (OK, maybe longer) doesn't seem so outlandish. But former NFL quarterback and current Cowboys commentator Babe Laufenberg is not down with barbecue lines, and he Tweeted as such after a visit to Lockhart Smokehouse in Bishop Arts yesterday.

Interesting perspective, Babe. Perhaps Lockhart should go for a less popular business model, one that doesn't yield long lines of adoring fans? Solid business advice, Laufenberg. If lines are indicative of a poor business model, I've got an investment opportunity for you, and it'll have you swimming in Chili's Triple Dippers.

The replies to Laufenberg's lunchtime lament ranged from defensive to mocking to the Twitter equivalent of an Olympic-sized eye roll. Lockhart briefly defended itself, noting that, "well, we only have 1 and 1/2 pit so it's not so much the appearance of scarcity it's cooking what we can."

Others noted that Laufenberg may be in the minority on this one. Twitter user @13KP13 made a good point: "I don't get waiting in line to get into a football game. Big lines at AT&T Stadium. No game is worth it. Has to be better business model?"

Another Twitter user suggested that Laufenberg might be a bit out of touch with, well, anyone who lives well below an NFL salary. "Someone sounds a bit 'Hollywood,'" @ubersamoyed opined.

In later tweets (Babe spent more time tweeting about the line than he would have spent standing in it), Laufenberg explained that Lockhart and Bishop Arts are great and all; he just doesn't like "wasting time." And then came Babe's hot barbecue tip:

And there we have it: Babe's idea of good Texas barbecue is an expensive North Dallas steakhouse.

Here's a pro tip, Babe: You can order a beer from Lockhart's bar to sip while you wait in line. But then again, if you think III Forks is a barbecue joint, maybe you should stick to $49 New York strips.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.