^
Keep Dallas Observer Free
4

Dickey's is Really Proud of its Deal with Sysco

First, a little back story: Dickey's Barbecue Pit has fired off round after round of press release material lately. The company is intoxicated with its expansion at every gas station and mall food court across the land, and its public relations firm mainlines Red Bull in order to make sure we all know about it. The news usually garners little attention.

But last week the flacks floated a press release that was actually quite striking: "Dickey's Signs Exclusive Agreement With Sysco."

In said release, Roland Dickey Jr., president of Dickey's Barbecue Restaurants Inc., announced that they intend to open 100 new locations just this year and with a total of 220 locations nationwide, he's "thrilled" to now supply those stores with nothing but food straight out of the back of a Sysco truck.

He calls it a "significant milestone."

I call it throwing in the towel.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Dickey's started in our fine city more than 70 years ago as a little family-run joint and amassed a loyal local customer base. As with any mom and pop restaurant, particularly those in the barbecue business, patrons look for the subtleties that differentiate it from other places. It can be as simple as homemade potato salad or sweet tea. The goal is usually to create something unique. Dickey's? Not so much. They're done with that nonsense.

Sysco and companies like it serve a purpose and have lots of fun, crazy crap to eat, like bacon and spicy ketchup. I'm all for that.

But it's one thing to have an exclusive contract on ubiquity. It's another to actually promote it.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.