Eat This

Prediction: Ruby Tuesday Is Going to Regret its New "Fun Between the Buns" Campaign

The other night I saw an ad for Ruby Tuesday that ended with a URL that made me say, "Wow. Did that actually just happen?" This is not something I say often. But I am a sucker for mysterious URLs. (See: Me speed-typing "cowboyfaith.org" into my phone after passing a billboard for it on I-35 on the drive to Austin).

This time, the URL was FunBetweenTheBuns.com. And, to everyone's surprise and disappointment, it's 100 percent SFW.

When you get to the website, it'll ask you for an email address in order to receive a coupon and to see the "uncensored" version of the TV spot. I'm not a huge Ruby Tuesday fan, so I'm not into the coupon part, but I was interested to know exactly what fun Ruby Tuesday had shoved between its buns.

If you want to see the uncensored version, you can type anything into their online form, as it turns out. (I used [email protected] Sorry, Shmalice.) Or you can just play the video below.

As the owner of MeatFight.com, I predict Ruby Tuesday is going to get some frustrated emails over all of this.

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Alice Laussade writes about food, kids, music, and anything else she finds to be completely ridiculous. She created and hosts the Dallas event, Meat Fight, which is a barbecue competition and fundraiser that benefits the National MS Society. Last year, the event raised $100,000 for people living with MS, and 750 people could be seen shoving sausage links into their faces. And one time, she won a James Beard Award for Humor in Writing. That was pretty cool.
Contact: Alice Laussade