Roger the Dodger Gets Called Back to Lead One More Super Bowl Drive

Captain America is up to no good.

Roger Staubach
Brandon Thibodeaux
Roger Staubach
Fort Worth Mayor Mike Moncrief told the Council of Mayors committee in November that Cowboys Stadium and the upcoming Super Bowl are giant wins for Arlington.
Brandon Thibodeaux
Fort Worth Mayor Mike Moncrief told the Council of Mayors committee in November that Cowboys Stadium and the upcoming Super Bowl are giant wins for Arlington.

While waiting for his mocha frappuccino at a Starbucks near DFW Airport, the man with one of the metroplex's all-time squeakiest, cleanest reputations gets noticed. Gets approached.

Gets mischievous.

"Hey, you look soooo familiar," the woman working the counter says.

"Well, yeah actually, I... " the man starts before being interrupted.

"You're from Tyler!" she exclaims, growing giddier by the syllable. "Tyler High School! You taught...oh, what was it... ?"

"Chemistry," the man deadpans, suddenly channeling a person he's making up right on the spot. "Mr. Carney."

"Of course!" she chirps. "Mr. Carney. Wow. How are you?!"

"One of my students?" the man inquires with a question he fully realizes has no correct answer. "Were you there when we had the, um, big fire in the lab?"

"Yes!" says the woman. "Oh, my God!"

Before the man dares to spin out his impromptu fish tale—perhaps asking to compare invisible scars from a blaze that never occurred in a phantom teacher's classroom that doesn't exist—he grabs his coffee, is recognized again and high-tails it for the exit.

"Bye, Mr. Carney," she says.

"You do know who you were talking to, right?" the next customer says to the stunned woman.

Roger Staubach never looked back.

"We had this whole back-and-forth thing going pretty good," Staubach says, leaning back and chuckling at the recollection recently in his Dallas real estate office. "I'm sure she was plenty embarrassed...I know, I know. I'm bad about that."

Bad about "that" and, turns out, nothing else.

Staubach, who for decades in Dallas has alternated among Captain America and God's Quarterback and The Dodger and devout family man and successful businessman and pristine role model, is about to atone for a lifetime of sins that—who are we kidding?—would fit comfortably in your great-granny's sewing thimble.

As if bringing two Super Bowl championships and priceless dignity to Dallas wasn't enough, Staubach will host America's biggest and most popular sporting event, one that will attract 93,000-plus fans to Cowboys Stadium, lure 200,000 visitors to the area, generate an economic impact of $500 million and produce TV viewership of 100 million in the United States and approximately 1 billion worldwide. Super Bowl XLV comes to North Texas in general and Arlington in specific in 415 days (February 6, 2011), and the former Dallas Cowboys quarterback just happens to be the chairman of the host committee, the familiar, flawless face of our monumental moment.

"There was really only one person whose presence, aura or mystique best represents football in North Texas. It's Roger," says Cowboys owner Jerry Jones, who built the $1.2 billion Cowboys Stadium and recruited Staubach to quarterback the Super push. "He was the obvious choice to be the leader in this pursuit, because his entire career has been about leadership and getting the job done."

Adds Super Bowl XLV host committee President/CEO Bill Lively: "Roger's the real deal, as close to a perfect human being as you can imagine. You can't spend any amount of time with him without coming away in awe."

Especially, that is, if you work the cash register at Starbucks.

"He made mistakes on the field, sure. Errant throws. Calling a different play than what Coach Landry wanted. Taking off scrambling too soon. But in his personal life, no. He's never made one that I know of. He's classy, upstanding, moralistic, even funny. He's the perfect role model."

—former Cowboys receiver Drew Pearson

Golfer and global athletic icon Tiger Woods, in the midst of his recent extramarital "transgressions," released a statement saying, in part, "I'm human and I'm not perfect." To which Staubach could—but never would—counter, "Dude, that must suck."

"I don't want to get into Tiger's personal life," Staubach says. "I'll just say I've been fortunate to be married 44 years [to high-school sweetheart Marianne], knock on wood. Geez, let's don't jinx it."

He orchestrated 23 fourth-quarter comebacks, started four of the Cowboys' eight Super Bowls and, despite a military commitment that forced him to begin his NFL career as a 27-year-old rookie, is among the franchise's top three all-time quarterbacks in rating, attempts, completions, completion percentage, yards and touchdowns. But on this early December afternoon, Staubach is immersed in his new favorite element, the financial services and commercial real estate offices of Jones Lang LaSalle at the Tollway and Northwest Highway. Heading toward a glass-walled conference room on the seventh floor, Staubach emerges from his office—7R22—and immediately unveils a blemish.

"Please bring me a..." he politely asks his assistant. "Can't even remember what I like. A diet something."

Of course Staubach isn't perfect. He has the dry, borderline warped sense of humor. And if TMZ would stop digging up dirt on Woods and Josh Hamilton and Michael Phelps and Dave Letterman long enough, the gossip gurus might just uncover that Staubach has left a couple wet towels on a couple floors, was rumored to have ripped those warning tags off his pillows and once—just once—forgot to floss.

"I'm just not real comfortable tooting my own horn," he says with a shrug. "You're not going to play up the squeaky clean stuff too much, are you?"

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  • Guy Incognito 12/22/2009 11:52:00 PM

    Branden Helms - best comment ever. Richie, when your jaw is finally not sore anymore and the scabs on your knees heal, why don't you do the definitive story on the Cowboys not picking Dallas and going to Arlington. Too often I hear low-IQ people in Dallas complain about how Laura Miller "lost" the Cowboys. So instead of this puff piece - so light that it flew up off my desk - and do some real reporting for a change. Or is Schutze the only one who does that at the Observer?

  • carlos fal ceto 12/22/2009 10:15:00 PM

    Mr. Staubach, I am sorry to deflect your super ego, but millions of people do not have the slightest idea of who you are. The girl you though you embarrassed, because you are bad!! about that, is probably saying, who is that jerk, I never went to Tyler.

  • Branden Helms 12/22/2009 1:31:00 AM

    Geez Richie, are your knees sore? Staubach is great, Aikman is great, Jerry is great, Lively is great, Arlington is great, etc. Then you throw a terd of a paragraph in near the end of your cheerleader session. "And to think, all this could have been staged smack dab in the middle of downtrodden Dallas. From April to July 2004, Jones held talks about a new stadium with then-Mayor Laura Miller. They talked about a site in Fair Park and another around the farmers market. Ultimately, Miller scoffed at spending $325 million on a project into which Jones eventually dumped $800 million out of his own pocket. Staubach is too noble to criticize, much less trash-talk city leaders, but he does roll his eyes at what could have been for Dallas. "They could've pulled this Super Bowl off in a stadium built on the farmers market site," he says. "It would've been an economic driver that would've revitalized downtown. There are just so many positives that go along with the stadium...with the game...I just think by the time Dallas figured out what it could have, the ship had sailed."" How about a little fact checking. At the time of the negotiations, the price tag was $650 million. What Jerry eventually spent on the project is irrelevant. And the asking price for Dallas' share was $425 million, not $325. That price was lowered when Arlington entered the picture after Jerry left Dallas. Plus, unlike Arlington, which used local sales tax and therefore didn't need Tarrant County, Dallas couldn't. It needed hotel and rental car taxes. So that means the county was involved. If you remember, and likely you don't because you seem to look through the sports rose-colored glasses instead of objectively, the county was mightly against this thing too. Margrett Koehler was ferverently opposed, just to give a name for you to do a google search. But, all that aside, let's say that all parties wanted this, there's one problem, location. If you honestly believe that a stadium could fit in the Farmers Market anywhere, I have brown gold for you in my toilet. That leaves only Fair Park as the most suitable site. Yet, a state law needed to be changed or amended to allow for construction there, since it is a state park. With the closest legislative session in January 2005 and results unlikely until May, that wouldn't have been good enough. Jerry wanted the election in 2004, so construction could begin to time the completion with the lease expiring at Texas Stadium. No law change means no stadium. Objectively looking at the facts indicates that Jerry used Dallas more than had sincere intentions to build there. But all that aside, any chance of the electorate approving that would be slimmer in Dallas than in Arlington. As for Roger statement that this big grand stadium would "revitalize downtown" call me skeptical. Around the country, the biggest dead spots in downtown-built stadiums are around the stadium(s). Houston, Pittsburgh, San Francisco, Philadelphia, Detroit and Los Angeles all built sports facilites in or around downtown and have no activity there when there is not an event. When it is being used only 30-60 times a year (out of 365), that leaves a lot of time with no activity. Same thing with the Arts District, a ghost town when there is no event, which is all day and most evenings. Locally, the Convention Center was promised to revitalize downtown in the '60's. Didn't happen. Neither did the four expansions since (I expect the same results with the new hotel). Reunion Arena didn't do as promised either. The civic complex of City Hall, Central Library and the plaza in between failed too. In fact, the only thing that has had any success in revitalizing downtown is attention to small stuff. Retail stores, residential buildings and pocket parks have done greater revitalizing than all those grand projects combined. BTW, ask Arlington if the stadium is revitalizing it. Month-over-month sales tax reciepts are lower overall. On event days, some local stadium business' have seen greater than 50% declines versus the previous year. No one wants to travel to those places during events and fight traffic while those going to the stadium aren't going to do anything else but go to the stadium. Property tax reciepts will be worse too. They took tax-paying properties, condemned them through eminent domain and gave it to a tax-exempt entity. Then trumpeted the fact that they will get 5% of the naming rights. Right now, the 5% calculations comes to ... zero dollars because Jerry's asking price is too high. So between declined sales tax revenue, declined property tax revenue and no naming rights revenue, how are they going to make out? As a Dallas resident, I will get more ancillary benefits from the Super Bowl than Arlington and won't pay a dime for any of it. So please, as a downtown resident, spar me your bull that if only this stadium was built, downtown could have been great. Give me a place to walk to, not a place to run from the small amount of time it is in use.

  • MD 12/17/2009 9:37:00 PM

    Reading about Mr. Staubach is like listening to a beautiful symphony until you insert the fart drop that is the name Jerry.

  • Bradford's broken shoulder 12/17/2009 6:23:00 PM

    Brave RW, bravo sir...I would read a million page book on Captain America...I tried very hard to name one of the boys afterhim ..but couldn't get the wifey to bite, so we went with Landry ... I love Roger Staubach, sincerely B's bs

  • mgcrf 12/17/2009 5:22:00 PM

    Strong work, Richie.

  • Jesus The Christ 12/17/2009 12:36:00 AM

    Isn't it "Roger Dodger?" not Roger the Dodger. If that's what Charley Pride says it is, then your headline is fuckery.

 

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