It has been 10 years since Mike Schoder took over ownership of Granada Theater on Greenville Avenue. The club -- one of the biggest in Dallas -- has endured changes in the neighborhood and the fickle nature of music to become one the most celebrated venues in town.
To celebrate the past decade, the theater has created a series of "Granada Theater Challenge Coins." They look like what you see above, and at every show for the rest of 2014, they'll hide one somewhere in the venue. If you find it, you can redeem it at the door at any other show for free admission. Or you can just keep it. Look how cool it is. We had a very serious conversation with marketing coordinator Chris McDonald about the challenge.
