4

Just Four Months After Going "Quality Rock," Cumulus Is Once More Giving 93.3 a Makeover

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Several Friends of Unfair Park -- which is to say, the handful of people still listening to 93.3 Quality Rock -- have e-mailed me this morning wondering what the what is going on on the left side of the FM dial. Because starting at midnight, the fledgling station began broadcasting a schizophrenic hodgepodge of format promos -- everything from old-school country to classic rock to jazz -- and the Web site now says it's "under construction."

Of course, it was just four months ago that Cumulus Media Inc. buried The Bone and went for the Snow Patrol-Coldplay crowd; said Jeff Catlin, operations manager for Cumulus Radio Dallas, at the time, "I think the station has a real chance to succeed." But the format, or lack of one, never caught on: It sat near the bottom of the ratings since its launch, especially with the coveted 25-54 demographic. So, that's that.

What's the new format? Hard to say. Catlin's been unreachable this morning, but Unfair Park has learned that the latest extreme makeover is being handled by Cumulus execs who came to town from Atlanta this week and set the station to "stunt" in advance of the changeover. Messages have been left for John Dickey, the chain's executive vice president and co-chief operating officer, and Jan Jeffries, the senior veep in charge of programming.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.