A Sports-Heavy Placement Weekend For Old 97's, Jonathan Tyler & The Northern Lights

It's a good time of the year to be a sports fan. The NBA playoffs are under way, the baseball season has begun, and -- yes! -- the final season of Friday Night Lights is back on NBC.And, would you know it, two of those things showcased some local music...

By Pete Freedman

April 18, 2011

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It's a good time of the year to be a sports fan. The NBA playoffs are under way, the baseball season has begun, and -- yes! -- the final season of Friday Night Lights is back on NBC.

And, would you know it, two of those things showcased some local music this weekend.

First, on Friday night, during the season premiere of Friday Night Lights, a band that's been no stranger to placements over the past year or so (see: Boardwalk Empire, The Good Guys), Jonathan Tyler & The Northern Lights, saw their song "Pardon Me" used during an appropriately energetic in-game scene in which the East Dillon Lions staged a totally unexpected comeback, which is kind of becoming a habit for those crazy kids on the wrong side of town.

Meanwhile, on Saturday, another Dallas band got some shine on TNT during broadcast of the San Antonio Spurs and Memphis Grizzlies' opening game -- only to be called a San Antonio band.

Coming out of a commercial break, TNT used the Old 97's song "The New Kid" to score a montage of clips featuring third-year Grizzlies player Mike Conley. When the clip finished, the play-by-play announcer noted that the 97's were a "San Antonio" band. And NBA Hall of Famer Kevin McHale, who claimed to own some 97's in his "eight-track collection" (lies!) didn't correct his announcing partner.

Uh, what the crap, dudes? They're from Dallas.

I mean, congrats to the bands and all. But, also, what the crap?

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