Conventional Thinking: Get Ready for Southwest Foodservice Expo

Mark your calendars for June 26-28, girls, boys and foodies. The Texas Restaurant Association's annual Southwest Foodservice Expo is coming to the Dallas Convention Center and with it (aside from yours truly who won't be competing for a title this year due to overbooking) chef Marcus Samuelsson of Red Rooster in Harlem. If you miss your chance at a picture with the studly Ethiopian-Swedish-American chef there's always a chance to have a drink with this much less studly Icelandic-American one.

Browse the exhibitors for the latest in food trends and come with an empty stomach -- TRA exhibits are known for their wealth of booth-side snacking. And if all that doesn't make you want to pay the $20 for a pass, there's always the annual Best Chef Southwest competition and book signings.

Follow City of Ate on Twitter: @cityofate.

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jonas M. Luster