The first time I bought Dude, Sweet Chocolate's "Crack in a Box," it was on a whim and possibly because the name was amusing. Later that evening, as I polished off the last bite of the two large slabs that were inside the box, I had my "ah-ha!" moment: the name is in reference to the fact that once you start, you can't stop, and you'll do more or less anything for a little more, just a taste man, just a taste.
"The name is actually more about the surprise that's inside the box," explains owner and creator of all things Dude-ish, Katherine Clapner. "Sort of like a jack-in-the-box. I don't use any fancy bows on my packaging. It can easily get lost on a shelf, but the surprise is what's in the box."
One of her first creations, Crack in a Box Nuts has hazelnuts, almonds, macadamia nuts and soy nuts, all swimming in a bar of dark chocolate that melts in your mouth.
"With this product, I wanted dark chocolate that was clean and had really good nuts," said Clapner. She went on to explain that the nuts are coated in egg whites then rolled in powdered sugar and sea salt to bring out the flavor and keep them fresh.
Get some. Nowish. Then you can be the judge of the metaphor behind the name. I'm sticking with the crack-fiend thing.