- Local
- Community
- Journalism
Support the independent voice of Dallas and help keep the future of Dallas Observer free.
It's sandwich wars.
Plano-based Pizza Hut is making a pass at sandwiches again, as The New York Times reported yesterday, with the three new designs bearing the name P'Zolo. Aside from the name sounding like a George Lucas character, the "sandwiches" are designed to destroy the uber-successful, five-dollar foot-long at Subway in one shot. According to the Times:
"We want to give consumers a new opportunity to access the brand," said Kurt Kane, chief marketing officer at Pizza Hut in Plano, Tex., especially "our core consumers, who tend to be young adult males."
The goal is for the P'Zolo to be "the antidote for the everyday sandwich," he added. "We're happy to pick a fight with sub players today on consumers' behalf."
Zang! Gauntlet thrown. The Hut's sandwiches come in three recipes, so far: the meat trio, the Italian steak (pretty much a cheese steak), and Buffalo chicken. They're three dollars each and two for five bucks. I'd expect the Empire Subway to strike back with a cheaper, possibly planet-sized sub soon.
Hut fans will always know that P'Zolo shot first.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
