It’s 1:30 p.m. Thursday and New York City is at full speed. From the Upper East Side to Wall Street, cabs are honking and couriers race on bicycles. This is prime earning time for Ryan Serhant. He’s gracious but clear, “I have 15 minutes for this call,” he tells the Observer.
Serhant costars on Bravo's Million Dollar Listing New York and stars on Sell It Like Serhant. Filming for an eighth season of Million Dollar Listing New York starts in a few weeks. He also leads The Serhant Team, a group of 60-plus Manhattan- and Brooklyn-based real estate brokers who close more than $80 million a month and $1 billion annually. This Saturday, though, is a homecoming of sorts. He will be at the Lincoln Park Barnes & Noble at 2 p.m. to sign copies of his new book, Sell It Like Serhant.
Serhant, 34, has visited DFW his entire life. His father is a longtime DFW-based remodel general contractor. His most cherished memories are riding shotgun in dad’s truck with a stack of job files and a big Texas map on his lap. All day long, they visited potential and active real estate remodel projects. Before Keller’s subdivision boom, the young Serhant was also fond of cruising the open countryside in his four-wheeler and moped. He saw his first R-rated movie at Grapevine Mills mall. It was True Lies with Arnold Schwarzenegger, and a performance by Jamie Lee Curtis that impressed a generation of youth.
“Never thought I would, but I ended up in the same business as my dad – except I sell it,” Serhant says.
He sells a hell of a lot of it. The Serhant Team is the No. 1 residential sales team in Manhattan, the most competitive and lucrative market in the world. However, there were several challenges along the way, which is a major theme in his book.
“I was a new fish in New York. I didn’t know anyone and still don’t know a lot of people. Many of the brokers have been here all their life. I was showing apartments in my cowboy boots, khakis and a polo shirt because those were my nice clothes,” he laughs.
He moved to New York to become an actor. Then he landed a role on As the World Turns, but it was tough and he needed additional income. Real estate got the nod over waiting tables, and it was off to the races.
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On the rise as a real estate broker, the Million Dollar Listing opportunity happened. A few billion in sales later, and now the schedule is a daily 100-meter dash. Days start and end at the office, there are two shows on Bravo, a book, apartment showings throughout and a media and entertainment company called the Serhant Media Group. When a company is doing $80 million a month – time is money. In fact, each minute is worth about $1,800, which means our 15-minute call is worth approximately $27,000.
No confirmation whether Serhant will dust off the cowboy boots for the Dallas leg of the book tour. From here, he’s off to San Francisco, Los Angeles, San Diego and New Jersey. There will be photo opportunities, meet-and-greets with fans, and perhaps he will speak. On the contrary, mopeds and four-wheelers in Keller are not happening.
“Coming to Dallas for me is all about family. It’s always nice to check-in and chill.”
Ryan Serhant. 2 p.m. Saturday, Sept. 22 at Barnes & Noble, 7700 W. Northwest Hwy #300, 214-739-1124