Stunning Early-Evening Downtown Revelers, the Praetorian Building Goes 4D

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Last night, a crowd of about 75 folks gathered with martinis and wine glasses in hand to watch, as advertised, a massive, high-tech advertisement for The Tourist, the new Jolie-and-Depp sexy suspense flick. A movie trailer and stills were projected in "4D" on the facade of the Praetorian Building at 1607 Main Street, within an eye-popping mish-mash of effects meant to make it look as though the building was coming apart stone by stone, covered with propellers or being shot up in a gun fight and then crumbling.

The projection was most effective when standing right in front of the building and when it utilized the building's existing checkerboard pyramid architecture. Scenes meant to look like a Venetian cityscape just looked lumpy and distorted, but shots of dancing revelers projected in the existing windows drew large cheers from the crowd -- most everyone I talked to standing around in the chilly air liked that part best. In fact, one woman actually walked by and said, in her finest twang, "I ain't never seen nothin' like it." Tarnation!

The joke of the evening seemed to be that it was a bit of an early hour to appreciate self-animating buildings. "It might be a little more fun at 2 a.m.," quipped a woman named Lindy, over her glass of white wine. "Not that I ever stay up that late!"

If you missed it last night, you've got one more chance to catch the multi-dimensional diversion, at 8 p.m. on Friday. A couple of photos of the scene at ground level follow.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.