Babies get an aisle. And dogs get an aisle. And the entire store is designed for women. So, it seems only fair that men should at least get their own aisle, right? First question though, what should be on the man aisle?
The Westside Market in New York City (the Upper Westside, if it matters) launched a "man aisle" yesterday replete with all the goods a man might need. A photo of the aisle on the Huffington Post shows the Doritos, hotdog buns, man soap, Bud Light, Stubb's barbecue sauce, mayo, Ramen noodles and the like. Oh! And Frosted Flakes and Wheaties next to the charcoal at the top.
Now men have the convenience of making a beeline to one area, purchasing things they didn't even know they needed and getting in and outta there ASAP. It's paradise for the rushed, forgetful man-shopper.
Some supposed "men" in the comment section on a couple different sites are all sensitive about the issue. They feel like their shopping abilities are being undermined. Maybe they need some tissue on their aisle.
Others feel the aisle is belittling their refined shopping sensibility -- because they do their shopping at Whole Foods on the weekend.
But, truth be told, this end-cap (based on the photos it's not really even a full aisle) really is "college student with really fast metabolism and tiny budget" aisle. Or perhaps "in a hurry because the kegger at my pad starts in 10 minutes and I haven't showered in the three days" asile.
Maybe this will be the new trend in grocery shopping. Like coconut water.
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