| News |

"What is 'Shack'?" Or: To Whom, Exactly, is RadioShack Marketing Their Bright Idea?

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

As we told you Monday, today's the big day that RadioShack rebrands itself as "The Shack." And the Fort Worth-based electronics company opted to launch the re-launch with a Web site featuring some dude in San Francisco yukking it via a video feed with some other dude in New York. And they're both accosting passers-by (and, maybe, plants?) who, no doubt, are on their way to a Best Buy whilst wondering what in the what is going on. A catastrophuck from which you won't be able to avert your eyes and ears -- your poor, poor ears. This will not end well.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.