Bapple Takes Dallas by Storm: The Limited-Edition Beer Is Flying Off Shelves

Everyone loves a cold beer on a hot summer day, and Anheuser-Busch has brought back Busch Light Apple for the summer, or “Bapple” for short. People are determined to get their hands on it, with most stocking up for the long haul once they’ve found it.

just spent $100 on busch apple. thank you lawd pic.twitter.com/nY7GhfZtjk

— kenny baby (@kennyyybabyy) May 13, 2025

The beverage first launched in 2020 and made annual summertime appearances until 2022, when it was last on the shelves. Since then, fans have been begging Anheuser-Busch to bring it back.

Facebook groups have formed with tens of thousands of members mourning the loss of the beer, and Reddit threads dedicated to Bapple are aplenty. Krysten Stowe, head of marketing for Anheuser-Busch, said that one in three comments on Busch Light's social media posts were pleas to bring the seasonal beer back.

Bapple lovers' three-year wait finally ended on April 29, when the company announced the drink would be back on shelves for summer 2025.

This time, fans are stocking up, with Apple co-founder Ronald Wayne even telling people not to hesitate when buying.

“When Busch Light Apple comes around, you don’t hesitate, you stock up. This is one opportunity I’m not letting slip away,” Wayne said.

🚨🚨Bapple has hit Columbia, I repeat bapple has hit Columbia. I have some and you do not🫵🏽😹 pic.twitter.com/7RLpti3G0T

— Susan B. Anderson (@SusanB1941) May 5, 2025

This re-release of Bapple has created a panic of sorts amongst imbibers trying to get their hands on the limited supplies. Stores across the country are alerting customers when it's back in stock.

Only a couple more chances to WIN $800 FOR BUSCH LIGHT APPLE before it’s gone! ​​

Comment #BLAppleStockUp #Sweepstakes NOW to enter for a chance to win! pic.twitter.com/CAB5SP76kZ

— Busch Beer (@BuschBeer) May 12, 2025

But it's still hard to find for many, especially in Texas. According to the online Busch locator, only nine stores in North Texas carry it, and they usually sell out immediately.

The Observer spoke to an employee at a Parkit Market on Greenville Avenue, one of the few places carrying Bapple, and they can't keep it on the shelves.

“We had 100 cases come in on Monday, we limited it to one case, plus three singles, and it sold out in just a little over an hour or so,” a store employee who didn't want to be named told us.

The next order had the same result: 50 cases on Wednesday sold out in an hour.

Buying more isn’t even an option for the store right now, as distributors are limiting and underestimating orders. Parkit only received 100 of the 300 cases they ordered on Monday and expects it to be at least another two weeks before their next shipment.

The employee did say a certain demographic is buying Bapple, which might work in your favor if you want to land some.

“All the college guys are going back home, so there goes our buyers,” they said, adding, “They’d come in, grab what they were allowed to get, and walk out the door.”

The employee said very few are buying anything else off the shelves, but still, the foot traffic for Busch Apple is comparable to a holiday surge.

“It’s kinda like St. Patty’s day. It’s a one-day thing, so take advantage of it,” they said.

Dallas is one of the areas in the U.S. without a large Bapple supply. According to the locator, just nine stores across North Texas and one store in Dallas proper are carrying the beer. But even the locator can be misleading because although they sell it, there’s no guarantee they have it in stock once you arrive.

Good luck if you want to get a taste of the Bapple hysteria. Either be one of the first in line when one of the few North Texas locations restocks it or drive to Houston or Kansas City, where the Busch locator indicates the drink is in much higher supply. Or drink an Angry Orchard Hard Apple Cider, close your eyes and pretend.