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When we found the looks-totally-Shell-branded arcticready.com website, which includes a build-your-own Let's Go Arctic advertisement, we thought it was real. Turns out, it isn't. But, it's still amazing.
The site is part of a "multi-layered stunt" created by Yes Men. Enjoy.
Here are some of our favorites:
Want to create your own Let's Go Arctic ad? Go here.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
