"Let's Go Arctic" Campaign is a Hoax, But It's Still Amazing

When we found the looks-totally-Shell-branded arcticready.com website, which includes a build-your-own Let's Go Arctic advertisement, we thought it was real. Turns out, it isn't. But, it's still amazing. The site is part of a "multi-layered stunt" created by Yes Men. Enjoy...

By Alice Laussade

June 29, 2012

Audio By Carbonatix

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When we found the looks-totally-Shell-branded arcticready.com website, which includes a build-your-own Let's Go Arctic advertisement, we thought it was real. Turns out, it isn't. But, it's still amazing.

The site is part of a "multi-layered stunt" created by Yes Men. Enjoy.

Here are some of our favorites:

Want to create your own Let's Go Arctic ad? Go here.

Alice Laussade writes about food, kids, music, and anything else she finds to be completely ridiculous. She created and hosts the Dallas event, Meat Fight, which is a barbecue competition and fundraiser that benefits the National MS Society. Last year, the event raised $100,000 for people living with MS, and 750 people could be seen shoving sausage links into their faces. And one time, she won a James Beard Award for Humor in Writing. That was pretty cool.

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